Sr. Content Marketing Specialist

Do you want to change lives? Are you interested in helping international healthcare professionals achieve their American Dream? If so, join us at Avant!

Avant Healthcare Professionals is the premier recruiting and staffing specialist for internationally educated healthcare professionals and we have been named to the Inc. 5000 List of America's Fastest-Growing Private Companies for 7+ years. Our comprehensive program guides qualified registered nurses, physical and occupational therapists through each stage of the licensure and immigration process and makes it simple! Avant Healthcare Professionals has grown 40 percent annually since its inception in 2003, and with healthcare and social assistance employment projected to grow by 3.4 million, healthcare staffing is a thriving industry. While experiencing a period of tremendous growth, Avant offers tremendous opportunities for eager professionals looking for an opportunity to build their career.

Summary of Position Role/Responsibilities

The Sr. Content Marketing Specialist collaborates with the Marketing team to develop and implement the company’s creative marketing content and public relations communication strategies. This role works with internal and external clients, media, and key audiences to promote Avant Healthcare Professionals.

Essential Functions of The Job

• Develop and execute creative marketing communications and PR strategies and plans to enhance the brand image and engage key decision-makers.
• Utilize various writing frameworks and styles such as PAS (Problem-Agitate-Solve), AIDA (Attention, Interest, Desire, Action) to enhance conversion rates on landing pages, email copy, print, and more
• Solidify brand voice and tone, and ensure all copy is unified within the brand voice guidelines.
• Write mostly middle-of-funnel copy that brings Avant Healthcare Professionals and its mission to life for all channels, including social media, email, website, editorial, ads, infographics, landing pages, and offline formats.
• Write compelling blog articles, press releases, presentations, eBooks, newsletters, and other content to establish thought leadership and emotional storytelling.
• Utilizes SEO best practices on blog articles, informed through tools such as AHREFS.
• Coordinate client communications, gather testimonials, and explore branding opportunities.
• Build relationships with media and key audiences for coverage and pitching opportunities.
• Respond to online reviews, own reputation management, and monitor media coverage.
• Manage budgets, track spending, and ensure projects are delivered on time and within budget.
• Research and share the latest staffing and healthcare industry copy innovation, trends, and linguistic styles.
• Collaborate on tradeshow planning and creative.
• Share best practices and train and develop new team members as needed.

Marginal Functions of The Job

• Other duties as assigned

Normal Work Schedule

This is a full-time position, based in the Maitland Corp office with core hours of workdays Monday through Friday 8:00 AM to 5:00 PM. This is a salaried position and may work additional hours that may include night and weekend events.

Education, Training, And Experience

• Bachelor’s Degree in journalism, public relations, marketing, communications, or other applicable area of study
• Minimum of five years experience in copywriting or PR
• Love of writing in all forms and across channels with ability to adapt tone and style while ensuring cohesive brand voice
• Strong organizational skills and track record of entrepreneurial projects and improvements
• Strong project management and attention to detail
• Ability to manage multiple projects simultaneously with limited supervision and under tight deadlines
• Deep understanding of written storytelling strategy
• Superb communication skills, both written and verbal including proficiency in AP style writing skills, technical and creative writing
• Strong interpersonal skills, capable of working in a fast-paced team environment
• Track record of innovation, curiosity, and creative thinking
• Proven understanding and use of marketing and its role in business
• Understanding of social media landscapes and online reputation basics required
• Healthcare experience is preferred

Required Licenses, Certifications, and Other Specific Requirements of Law

• Health Insurance Portability and Accountability Act (HIPAA) certification

Other Characteristics of The Position

Physical Demands:

• Sitting for long periods at a time
• Regularly required to talk or hear
• Occasional lifting of office supplies up to 20 lbs.
• Vision abilities including close vision and ability to adjust focus

Mental Demands:

• Must understand and follow a set of clear oral and/or written procedures without deviation
• Must adhere to a provided work schedule to meet a set of qualitative production standards
• Must relay information orally

Work Environment:

• This job operates in a professional office environment. This role routinely operates standard office equipment.

Policy Making and/or Interpretation

• Comprehend and abide by Avant regulations, policies and procedures

Communication

• Internal: Daily contact with professional staff members, and contracted field staff.
• External: Regular contact with clients and vendors.

Statement of Responsibility for Confidential Data

• Has access to, and requires daily use of, confidential records
• Required by federal law to maintain strict confidentiality of “Avant” employee information and maintain security of such information
• Failure to safeguard confidentiality of records could result in severe embarrassment to Avant Healthcare Professionals, and possibly impart severe damage to the life and well-being of an employee
• Proprietary Information and Non-Conflict Agreement required
• HIPAA certification required